IVP.ai Data Layer

All your operational data. One governed source of truth.

The IVP.ai Data Layer connects your CRM, job management, finance systems, databases, files and APIs into one private, governed copy of your business data. Reporting stays consistent, and automation has something reliable to run on.

Guided setup: we connect your systems with you.

Connected sourcesSynced 05:40
Example connected sources with their type and sync status
HubSpotCRMSynced
XeroFinanceSynced
UptickJobsSynced
PostgresDatabaseSynced
Google SheetsFilesSynced
Modelled into customers, sites, jobs, contracts and invoices
Illustrative example of a connected Data Layer.

01 / The problem

Ten systems. Ten versions of the truth.

Customer records sit in the CRM, jobs in a field-service tool, revenue in the accounting system and everything else in spreadsheets. Every report means someone pulling exports and reconciling them by hand. The same problem is why automation stalls: a workflow is only as good as the data it reads.

Without IVP.aiWith the Data Layer
Weekly reports rebuilt by hand from exportsReports built from one connected, current source
A different number in every systemOne agreed definition, used everywhere
Integrations per tool, broken when data changesConnect once; every report and workflow uses it
Access controlled separately in each systemOne governance layer across all your data

02 / How it works

Connect once. Use it everywhere.

Three things the Data Layer does, so your reports and workflows don't each have to.

01

Connect

IVP.ai connects to the systems your business already runs on: CRMs such as HubSpot and Salesforce, databases such as Postgres and Snowflake, accounting tools such as Xero and QuickBooks, files and spreadsheets, and custom APIs. Standard connectors need no code; we build custom ones with you.

Connectors130+
  • CRMHubSpot, Salesforce, Pipedrive
  • FinanceXero, QuickBooks, Stripe
  • JobsUptick, Simpro, ServiceMax
  • DataPostgres, Snowflake, BigQuery
  • FilesGoogle Sheets, Excel, CSV
A few of the pre-built connectors.

02

Model

Raw data is messy. The modelling layer cleans, joins and structures it with no-code templates (or SQL, if your team prefers) into views your business recognises: customer records joined with revenue and job data, in one place.

customersModelled table
ColumnFrom
customer_idHubSpot
nameHubSpot
sitesUptick
open_contractsUptick
balance_dueXero
last_paymentXero
One clean table, joined from three sources.

03

Govern

Role-based access applies across every connected source. Each team sees what it needs, leadership sees the full picture, and every access is logged.

Access logToday
  1. 06:00Deskless: site reportRead revenue_by_siteAllowed
  2. 08:42Site manager, LeedsViewed jobs (own site)Allowed
  3. 09:15FinanceExported invoicesAllowed
  4. 09:31Site manager, YorkAsked for revenue, all sitesRefused
Every read is recorded, and out-of-scope requests are refused.

03 / Lineage

See where every number comes from.

The Data Layer keeps track of what feeds what. When a field changes in one system, you can see every table, report and workflow it touches, and every figure in a report can be traced back to its source.

Data lineageRenewal pricing check highlighted
Example data lineage Four sources (HubSpot, Xero, Uptick, Google Sheets) feed four modelled tables (customers, contracts, jobs, revenue by site), which feed a site performance report, a renewal pricing check and a leadership dashboard. The renewal pricing check is highlighted with the contracts and jobs tables and the HubSpot and Uptick sources it depends on. SOURCESMODELLED IN THE DATA LAYERREPORTS AND WORKFLOWSHubSpotdeals · contactsXeroinvoices · paymentsUptickjobs · assetsGoogle Sheetssite targetscustomersHubSpot + XerocontractsHubSpot + UptickjobsUptickrevenue_by_siteXero + targetsSite performance reportDeskless · Mon 06:00Renewal pricing checkDeskless · dailyLeadership dashboardReporting · live
Illustrative example. Highlighted: everything the renewal pricing check depends on.

04 / Governance and privacy

Private by design. Governed from the start.

Your data lives in your own governed environment, not a shared pool. Access is controlled by role across every connected source, so each team sees what it needs and leadership sees the whole picture. Deskless workflows run inside the same governed environment, exclusively on your own data. Nothing leaks out, and nothing gets mixed in.

Role-based access

One set of permissions across every source.

Audit logs

A record of every access to your data.

GDPR-compliant processing

Personal data processed in line with GDPR.

No training on your data

Your data is never used to train models.

Access by roleExample policy
RoleRevenueJobsContractsContacts
LeadershipAllAllAllAll
OperationsSummaryAllAllAll
Site managersOwn siteOwn siteOwn siteNone
Deskless workflowsAs grantedAs grantedAs grantedNone
Illustrative example: one set of permissions across every connected source.

05 / Capabilities

What the Data Layer connects, models and governs.

Connect

CRMs
Salesforce, HubSpot, Affinity, Pipedrive, Attio
Databases
PostgreSQL, MySQL, Snowflake, BigQuery, Redshift
Finance
Xero, QuickBooks, Stripe, Chargebee
Support and comms
Intercom, Zendesk, HelpScout, Gmail
HR and ops
Personio, Charlie HR, Google Workspace
Files
CSV, Excel, Google Sheets
Custom APIs
Any REST or GraphQL endpoint

Model

  • No-code templates
  • Custom SQL for technical users
  • Automated data refresh
  • Data quality monitoring

Govern

  • Role-based access control
  • GDPR-compliant processing
  • Audit logs for all access
  • No training on your data

Report

  • Built-in dashboards and reporting
  • Real-time charts and trend views
  • Export to any format
  • Share with stakeholders without giving platform access

What runs on it

Deskless by IVP.ai: the routine work, running on your data.

Once your data is in one place, Deskless runs scheduled workflows on it: weekly reports, record enrichment, invoice chasing and risk alerts. Because every workflow reads from the Data Layer, a new source or a changed field is fixed once, not in every automation.

06 / Who it's for

Built for businesses that have plenty of data but no data team.

IVP.ai is for UK multi-site and operations-heavy businesses with 10–500+ staff: franchises, field services, property and financial services operations. If your leadership team works from reports rebuilt by hand in spreadsheets, the Data Layer is where to start.

See your own systems in one place.

Book a demo. Tell us which systems you run on, and we'll show you how they would come together in the IVP.ai Data Layer and what Deskless could run on top.